What are Search Engines?
A Search Engine is one of the most important tools that help you find information on the web. The utility of Search Engines in web search lies in the fact that they are responsible for retrieving large amounts of information very easily using certain keywords. Potential customers will enter ’keywords’ in a Search Engine and perform a search.
Search engines are huge databases, which use their own internal algorithms to decide which web pages to display when someone enters a keyword or key phrase. The idea is to produce the most relevant results, from up to 300,000,000 records. For the reason of sheer size, the indexing of these records has to be computed automatically, and the most relevant results returned to your browser. To complicate matters, each search
engine has its own unique algorithm, and sometimes they use each other's listings (and a variation of those algorithms) as well.
Oldest Search engines
ALIWEB - The Web's Oldest Search Engine - Est. 1993.
Lycos - launched in 1994.
Search engines index the websites on the World Wide Web and store thousands of web pages in their database.
They present a list of web sites based on the words, known as “keywords”, typed in by the user. The higher your Web Site is on this list, the greater chance somebody will visit it.
Types of search engines
Automatic Search Engines :- AltaVista, Excite, Google
Directory Search Engines :- Yahoo, AOL, AltaVista
Pay Per Click Search :- Overture, Google AdWords
Meta Search Engines :- Ixquick, MetaCrawler, Dog pile
What is Search Engine Optimisation (SEO)?
SEO is the art and science of helping websites get found in the major Search. The process is often complicated, timely and manually intensive. It can be a waste of time if your pages are not structured in a search engine friendly manner. Hence, SEO can be thought of as the medium one can use to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility through a wide variety of well-optimized keyword phrases that are directly related to your business.
Search Engine Optimization- refers to a variety of techniques used to improve a web page's keyword or keyword phrase Search Engine ranking. Search engine Optimisation is an important aspect of search marketing.
It is a technical process of manipulating a website with the aim of optimizing or promoting keyword search phrases relevant to that website to the search engines, so they in turn will index the site as highly relevant to that keyword search phrase. Once indexed, the search engine will list the website in its ‘natural listings’.
More visitors = More sales.
Benefits of SEO
Search engine optimization is capable of providing you a strategic edge over your competitors
1. It has a positive psychological impact on a visitor
2. Help you create a brand identity
3. Even the ‘brand recall’ would be much higher.
4. Increase in targeted on-line traffic.
5. Better web site positioning.
6. Dominate in competition with your mirror sites.
7. Fast measurable ROI.
8. Increased and boosted product sales and online visibility.
9. Lower client acquisition costs.
10. Broaden web-marketing share.
11. Compete efficiently against larger competitors
12. Continuous Visibility
13. Make the most out of the best tool for advertising
14. The cheapest marketing tool even on the net
Secret Benefits of Optimization Techniques:
1. Meaningful page title
2. Headings and sub-headings used
3. Opening paragraph describes page content
4. Quality content provided
5. Frames avoided
6. 200 word minimum per page
7. 100kb maximum HMTL size
8. Descriptive link text
9. Keyword research carried out
10. CSS used for layout
Fact: Search Robots cannot read Images:
Some cannot read the text shapes in a Image, BUT some do read the "alt=" attribute
in a correctly formatted "img src=" tag i.e.:
Link Building
One-way link building
Link building services provide you non-reciprocal one-way links that ultimately improve your rankings in search engines Non Reciprocal one-way links are always better than reciprocal links as Google gives more importance to Non Reciprocal links. So if you want better Link Popularity than you should always run a oneway link campaign.
1. One-Way Link Building Securely Leads to Long Term page Ranking
2. Increase your traffic significantly
3. Improve your visibility in the search engines by raising your link popularity
4. Provide an added resource to your website. Save you a lot of advertising money
Two-way link building (Reciprocal Linking)
Back-Link campaign effectively, may act as a super booster to your incoming traffic, net visibility, high page rankings and top listing among the major important search engines on the very keyword(s) / phrase(s) to intend to hit high on.
1. Remember, site providing a link to you must be designed per SEO, and directly or indirectly relate to your business and services.
Back- Links are confirmed by making many webmasters share / trade their site’s links with other webmasters interested in the same.
Orphans of Google
Following pages are orphans of Google!
1. Dead links
2. Inaccurate links
3. Duplicates
4. Pages protected by a robots.txt or no index meta tag
5. Database generated URLs
6. Pages on an intranet
“Google is a play on the word googol, which refers to the number represented by the
numeral 1 followed by 100 zeros.
Google is hypertext-based. It analyzes all the content on each Web page and factors in fonts, subdivisions, and the precise positions of all terms on the page. Google also analyzes the content of neighboring Web pages. All of this data enables Google to return results that are more relevant to user queries.”
Other Google support tools
Google Suggestion tool
http://www.google.com/webhp?complete=1
Keyword cooperation tool http://www.googlefight.com
Google Dance Tool http://www.google-dance.net/
A Search Engine is one of the most important tools that help you find information on the web. The utility of Search Engines in web search lies in the fact that they are responsible for retrieving large amounts of information very easily using certain keywords. Potential customers will enter ’keywords’ in a Search Engine and perform a search.
Search engines are huge databases, which use their own internal algorithms to decide which web pages to display when someone enters a keyword or key phrase. The idea is to produce the most relevant results, from up to 300,000,000 records. For the reason of sheer size, the indexing of these records has to be computed automatically, and the most relevant results returned to your browser. To complicate matters, each search
engine has its own unique algorithm, and sometimes they use each other's listings (and a variation of those algorithms) as well.
Oldest Search engines
ALIWEB - The Web's Oldest Search Engine - Est. 1993.
Lycos - launched in 1994.
Search engines index the websites on the World Wide Web and store thousands of web pages in their database.
They present a list of web sites based on the words, known as “keywords”, typed in by the user. The higher your Web Site is on this list, the greater chance somebody will visit it.
Types of search engines
Automatic Search Engines :- AltaVista, Excite, Google
Directory Search Engines :- Yahoo, AOL, AltaVista
Pay Per Click Search :- Overture, Google AdWords
Meta Search Engines :- Ixquick, MetaCrawler, Dog pile
What is Search Engine Optimisation (SEO)?
SEO is the art and science of helping websites get found in the major Search. The process is often complicated, timely and manually intensive. It can be a waste of time if your pages are not structured in a search engine friendly manner. Hence, SEO can be thought of as the medium one can use to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility through a wide variety of well-optimized keyword phrases that are directly related to your business.
Search Engine Optimization- refers to a variety of techniques used to improve a web page's keyword or keyword phrase Search Engine ranking. Search engine Optimisation is an important aspect of search marketing.
It is a technical process of manipulating a website with the aim of optimizing or promoting keyword search phrases relevant to that website to the search engines, so they in turn will index the site as highly relevant to that keyword search phrase. Once indexed, the search engine will list the website in its ‘natural listings’.
More visitors = More sales.
Benefits of SEO
Search engine optimization is capable of providing you a strategic edge over your competitors
1. It has a positive psychological impact on a visitor
2. Help you create a brand identity
3. Even the ‘brand recall’ would be much higher.
4. Increase in targeted on-line traffic.
5. Better web site positioning.
6. Dominate in competition with your mirror sites.
7. Fast measurable ROI.
8. Increased and boosted product sales and online visibility.
9. Lower client acquisition costs.
10. Broaden web-marketing share.
11. Compete efficiently against larger competitors
12. Continuous Visibility
13. Make the most out of the best tool for advertising
14. The cheapest marketing tool even on the net
Secret Benefits of Optimization Techniques:
1. Meaningful page title
2. Headings and sub-headings used
3. Opening paragraph describes page content
4. Quality content provided
5. Frames avoided
6. 200 word minimum per page
7. 100kb maximum HMTL size
8. Descriptive link text
9. Keyword research carried out
10. CSS used for layout
Fact: Search Robots cannot read Images:
Some cannot read the text shapes in a Image, BUT some do read the "alt=" attribute
in a correctly formatted "img src=" tag i.e.:
Link Building
One-way link building
Link building services provide you non-reciprocal one-way links that ultimately improve your rankings in search engines Non Reciprocal one-way links are always better than reciprocal links as Google gives more importance to Non Reciprocal links. So if you want better Link Popularity than you should always run a oneway link campaign.
1. One-Way Link Building Securely Leads to Long Term page Ranking
2. Increase your traffic significantly
3. Improve your visibility in the search engines by raising your link popularity
4. Provide an added resource to your website. Save you a lot of advertising money
Two-way link building (Reciprocal Linking)
Back-Link campaign effectively, may act as a super booster to your incoming traffic, net visibility, high page rankings and top listing among the major important search engines on the very keyword(s) / phrase(s) to intend to hit high on.
1. Remember, site providing a link to you must be designed per SEO, and directly or indirectly relate to your business and services.
Back- Links are confirmed by making many webmasters share / trade their site’s links with other webmasters interested in the same.
Orphans of Google
Following pages are orphans of Google!
1. Dead links
2. Inaccurate links
3. Duplicates
4. Pages protected by a robots.txt or no index meta tag
5. Database generated URLs
6. Pages on an intranet
“Google is a play on the word googol, which refers to the number represented by the
numeral 1 followed by 100 zeros.
Google is hypertext-based. It analyzes all the content on each Web page and factors in fonts, subdivisions, and the precise positions of all terms on the page. Google also analyzes the content of neighboring Web pages. All of this data enables Google to return results that are more relevant to user queries.”
Other Google support tools
Google Suggestion tool
http://www.google.com/webhp?complete=1
Keyword cooperation tool http://www.googlefight.com
Google Dance Tool http://www.google-dance.net/