Firefox addons
SeoQuake - obtain and investigate many important SEO parameters of an internet project on the fly.
SEOpen - provides some basic tools to help with search engine optimization including google backlinks, yahoo backlinks, PageRank check, http header viewer, and more.
Google Analytics - Provides deep analysis on all traffic, including paid search.
IBP - Several tools for checking rank positions, basic SEO page analysis and link
building tools.
WebCEO - Site optimization, promotion and analysis.
WeBuildPages - Free software for SEO analysis, back link and anchor text tool.
Link Building 101 - Basic link building instructions and tips.
Link Baiting - Good link baiting tutorial.
Google Webmaster Central - Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.
PayperClick
WordTracker -Data is based on the Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are bidding on, estimates for the cost of PPC
advertising and other bells and whistles.
Hittail - Finds and easily groups the actual terms being used to find your site into an Excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google External Keyword Tool - Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use.
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine).
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.
Site Tools
C-Class Checker - Use the Class C Checker if you own several cross-linked sites.
Internet Officer - Checks for redirects.
Live PR - The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Difficulty Check - Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size - This tool will help you to determine HTML web page size.
Site Link Analyzer - This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator - This tool simulates a search engine spider by displaying the contents of a web page
URL Rewriting - This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator - Allows you to generate various misspellings of a
keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool - Finds common words and phrases on your site.
Hub Finder - Finds topically related pages by looking at link co-citation. Post about tool.
Page Text Rank Checker - Tool allows you to check where each phrase or term
occurring on the page.
XML Sitemaps - Makes free Google Sitemaps for sites up to 500 pages in size.
Google Tools
Google Webmaster Central *Tool - See how Google crawls and indexes your site and learn about specific problems they're having accessing it.
SpyFu for Google Bidding*Tool - Lets you see which keywords your competitors are buying and which ones they optimize their site for.
Google Sandbox *Tool - Enter the URL or keywords in the box, and you will see up to 20 sample AdSense ads for the URL or keywords
Google Dance Watch - Google Datacenter Search Tool
Google Page Rank Formula and Sandbox Explanation - Check link popularity on
Google, Yahoo and MSN Google Google Information and FAQ
How Google Analytics Work *Instruction- Interpret Analytics results
Check Google Keyword Prices *Tool- Keyword price research
Even More Tools!
Getting into DMOZ - How to get a website listed in the Open Directory Project
Meta Tag Generator Tool
RoboForm - A MUST-HAVE! - Completely automates password entering and form
filling.
Keyword Density * - Helps webmasters and SEOs achieve their optimum keyword
density for a set of key terms.
Robots.txt Generator *Tool - Allows you to hide files or directories that you don't wish the search engine spiders to find
Domain Age Check *Tool - Use this tool to find the age of any domain, including your competitors' or ones you might want to purchase
IP Information *Tool - - An online DNS tool suite
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